(“Helvetia” was not chosen because a Swiss sewing machine company and an insurance firm had already taken the name.) It was then released by Linotype in 1957. The name “Helvetica” was a close approximation of “Helvetia,” the Latin name for Switzerland. The original Helvetica design was created by Max Miedinger in 1956 under the direction of Eduard Hoffmann, managing director of the Haas Type Foundry, and named “Neue Haas Grotesk.” The name was changed to Helvetica as it more closely embodied the spirit and heritage of the face.
The typeface we now call Helvetica did not start with that name.
In fact, there is even a feature-length film about it entitled Helvetica, which is well worth viewing for designers and non-designers alike. True, it is available on virtually every computer, which makes it available to the masses, but it just works well in numerous environments leading to its use by even the most high-end design studios. government on federal income tax forms, as well as by NASA who selected the typeface for the space shuttle orbiters.
#HELVETICA NEUE PRO MOVIE#
It’s been used for every typographic project imaginable, including print, signage, movie titles, the web and other digital media, and type in motion. Helvetica is one of the most popular and well-known sans serif typefaces in the world ever since its inception in 1957.
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